Over the past fifteen-twenty years, affiliate programs have been revealed as a great way to develop a passive income business without having to buy an apartment or other property to rent out, which seems to be the most popular traditional way for earning extra income with little effort. Now anyone can sign up for an affiliate program, and they could resell the products and services of other merchants and service sector entrepreneurs without placing any monetary investment at all. What you need to create your profitable affiliate marketing business is just an affiliate link, a flair for affiliate marketing, and a social network page or personal profile.
Especially in the last ten years, Facebook has become among the most popular platforms for advertising. Of course, this makes it one of the best fields for expanding your affiliate marketing initiative. In this blog article, we will present the 6 most important tips that will help you evolve your affiliate initiative on Facebook.
Tip #1: Create a Facebook page or adapt your personal profile
The first thing you need to do is create a Facebook page. It must be thematically related to the products or services you will be promoting through your affiliate link. There, you could regularly post useful content, which is recommended to be relevant to your merchandise or affiliate business for reselling services. For instance, you could frequently share content from a blog website, which you created beforehand, for your affiliate marketing initiative.
If you prefer to advertise products or services as an influencer, expert, or specialist, then you could adapt your own Facebook profile so that it becomes suitable for this particular type of advertising. In addition to adding a jovial profile picture and a corresponding cover photo, you could also add useful biographical information highlighting your knowledge (and why not your expertise, if you have it) in the particular niche. The more convincing you are about your acquaintance in the field of the niche, the larger your network of users will be either.
There are three main ways to get followers and likes on your page:
- By paying Facebook to promote your page and/or posts: For a small fee and for a certain period of time, Facebook could target a specific audience to which to show your Facebook page and/or posts. The criteria for targeting people are set only by you based on certain characteristics, such as gender, age, interests, etc.
- By posting attractive and high-quality content: Facebook users who like these posts would reshare them on their walls, and thus your page will gradually have its popularity more and more increased.
- By organizing short questionnaires and contests: Let your audience know that they could win something or receive a huge discount if they reshared, liked, or commented on a particular post on your page.
A combination of these three ways of popularizing your content and page will definitely lead to a gradual and effective increase in your visitor, followers, and people who liked your Facebook page. This, of course, will indirectly lead to making your affiliate links more popular and increasing your commissions.
Tip #2: Communicate with your social media audience every day
Regularly publishing posts related to your marketing niche is very important for your everyday presence in the newsfeeds of the people who have followed you. But we strongly suggest you not publish your affiliate link in every single post. It is quite enough to post it once every 7-8 days, accompanied by right-to-the-point and brief information related to the advantages of the advertised product and service.
The rest of the time, you can post various relevant and useful information in your niche, for instance, articles, blogs, interviews, interesting videos, etc. It would always be good if most of this content was prepared by you. For example, articles that were written by you or videos and live streams, in which you are talking about interesting facts related to your field.
It is quite acceptable to share interesting content that is not always directly related to the field of your marketing activity as well. With the approach of making people of various interests engaged, sometimes you could even get more new followers. But be careful not to overdo it, so that your regular audience does not easily get bored.
The more likes you have, the faster their number will be increasing and the more authoritative you will be looking on your social media profile or page. In order to keep the interactions with your audience as long-term relations, always respond kindly to any comment written under your post, even if it is a negative one.
Tip #3: Always make it clear which posts are ads
You should always be honest with your audience on Facebook. Actually, this is of utmost importance for any affiliate marketing business, no matter if it is on social media, video platforms, blogs, or by email.
Here are the 3 “Always” and the 3 ”Never” basic rules for affiliate marketers on Facebook:
- Always make it clear that a post on Facebook is an ad.
- Always mark that a blog post or article you shared on Facebook contains affiliate links.
- Always put advertising disclaimers on every reshared post that contains an advertising message or an affiliate link.
- Never overstate the qualities of a product or service you advertise.
- Never miss sharing the disadvantages of a product.
- Never try to persuade anyone to buy a product or service that they do not really need.
Therefore, absolutely every post with a commercial purpose should be marked by you as an advertising message, it should reveal only true facts, and you should be completely honest about every single pro and con of the product or service you advertise. Following the 6 rules above is the only rational way you will be able to keep your credibility and your followers’ long-term trust in you.
Tip #4: Collaborate with other credible affiliate marketers and influencers
Increasingly in recent years, affiliate marketers and influencers who earn commissions from sharing affiliate links record joint videos in which they together comment, debate, or experiment with topics, issues, and products related to their niche. Although this is a common practice mostly on video platforms like YouTube, it is increasingly being established as a successful strategy on other popular platforms, such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
In this way, affiliate marketers (or influencers) could attract a part of the niche audience of other counterparties. Thus, by exchanging followers with each other, they could increase their circles of influence without harming their counterparty. In addition to helping each other increase their audiences, thereby they could mutually boost themselves as “legit”, improve their overall credibility and reputation, and indirectly increase their commissions.
But at the same time, you have to be careful with whom exactly you collaborate. In case the affiliate marketer or influencer on the other side has a bad reputation, this can invariably result in your reputation being reduced as well. Therefore, we would encourage you to cooperate with other marketers who have gained popularity, but only when you are convinced that they are honest and loyal.
Tip #5: Apply trending hashtags
Hashtags are keywords tightly preceded by a hash symbol (#). They are used on social network channels to make posts belonging to certain trending topics. We guess you've noticed that many posts of every influencer and affiliate marketer on Facebook have a few hashtags, sometimes they are literally dozens of them.
By using a hashtag or several hashtags at once, you could target a particular audience on Facebook. Before applying a hashtag to a post, you should make sure it is really related to it. Thus, you will prevent your post from being recognized as tedious spam.
One of the main benefits of hashtags is that by searching for them on Facebook, different audiences can come across your posts that would otherwise never engage with them. Thus, you could purposefully advertise your affiliate link around global social media users. It is advisable to avoid putting more than 3-4 hashtags in a single post as excessive usage of hashtags might make the post look gingerbread and frivolous.
Tip #6: Regularly look at the “Insights” of your Facebook page
Facebook offers great monitoring and statistics tools that could be very useful in promoting your affiliate link. Fortunately, it is a completely free instrument for each Facebook page, and it works by collecting data about the overall performance of your page and the behavior of your visitors and audience.
The “Insights” of your page, as the tool is called, could help you understand which posts engage the attention of your audience, and which are not attractive to them at all. This data could also assist you in realizing how your visitors interact with your posts and to which details you should pay perspicacious attention when preparing your next posts.
Without any doubt, this wonderful instrument on Facebook is an indispensable helper in engaging your audience. And it is useful for every affiliate marketer and influencer.
What to do Beforehand
To jump into the field of affiliate marketing on Facebook, there are three steps you should take in advance:
1. Choose a niche
The first thing you need to do is choose a niche that would be interesting for you. Only in this way will the whole process be interesting to you, you will be doing it with love, and it will not get you bored at all. The most important factor in affiliate marketing is trust, which can only be earned by speaking the truth and being honest with your audience and potential customers. The more familiar you are with all the important details about the merchandise, the more trustworthy you will be.
Here are some exemplary niches, which you could choose for developing your affiliate marketing initiative:
- Web hosting services
- Software products
- Finance
- Cryptocurrencies
- Online gambling
- Fitness
- Healthcare
- Pets
- Cars and car accessories
- Fashion
- Cosmetics
- Tourism
- Tickets (for planes, trains, concerts, museums, etc.)
2. Choose affiliate programs
The next significant step you must follow is choosing а single or many affiliate programs for which you should register. Usually, affiliate programs offer several types of deals that you could take advantage of, with the profit varying between 5 and 30% of the total revenue for the product or service sold. The registration process in an affiliate program is very easy and usually takes no more than 20 minutes. Once you register successfully, you will receive your affiliate link through which you will be able to advertise and generate your earnings.
3. Choose a platform
Most likely, you have already chosen Facebook as the platform to use for generating profits through your affiliate link. But it is good for you to know that besides Facebook there are many different ways and platforms to promote your affiliate link that could generate your regular passive income. You could do it in any of the following three popular ways:
- Blog/review website: There you could publish useful information about the marketing niche and recommend particular decent products or services. for this purpose, the implementation of SEO practices can help you a lot.
- E-mail: Email marketing is a system that you can use to promote your affiliate link. But for this purpose, you need some more specific skills, for which you need to take at least a short tutorial course on YouTube.
- Video channels: You could present useful information and recommendations for particular products and services on YouTube, and you could attach the affiliate link in the textual part right below the video.
- Social networks: You could promote your affiliate link on any popular social network, combining short advertising texts, useful articles, and video ad content. You can do it through an affiliate page that you have created for your affiliate initiative, from your personal profile, or both. Besides Facebook, other popular social networks for evolving affiliate marketing are Instagram, TikTok, LinkedIn, and others.
Final Words
The most popular social media around the globe with nearly 3 billion active users is Facebook. Without a doubt, this makes this popular network, which was founded in 2004 by Mark Zuckerberg and their fellows, one of the most suitable for making money through affiliate marketing.
Before diving into the field of affiliate marketing on Facebook, there are 6 strategic tips that every beginner affiliate marketer on that platform should know, so they could make a great, effective, and profitable affiliate link presentation. As you are already familiar with them, you could just register for an affiliate program and start your entertaining new business journey.
In case your favorite niche is that of web hosting, we would like to warmly suggest you check out our great affiliate program. We are willing to bet that you will be very pleasantly surprised by the generosity and profitability of our affiliate plans.
