Hosting is, without a doubt, the most critical part of any website, whether we talk about an affiliate business, ecommerce, or a corporate site. In a world where even a single hour of downtime can cost you hundreds of lost sales, you must have a rock-solid hosting provider that can help you fix any troubles that pop up.
But first of all, what is hosting, and why picking web hosting is important for you?
Why do you need top-notch hosting for your affiliate business?
A web hosting service is one of the most important building blocks of robust and scalable digital business infrastructure. Without a reliable and secure host, setting up an affiliate website for your brand is impossible. It’s one of the underlying reasons for many success stories and just as many failed businesses.
We have a lot of experience with affiliate marketers who have confirmed that optimizing website speeds and uptime rates from premium web hostings have positively contributed to rankings and overall performance.
However, we have also found out that non-tech-savvy business people often underestimate the role of web hosting and prioritize other things, like design, email marketing, and other digital marketing tools.
Why is web hosting important?
- Increased security - premium hosting can guarantee better security for users and protect databases from leaks and hacker attacks.
- Faster loading time - well-optimized hosting can improve your page load speed significantly and positively affect customer experience
- Less downtime - having high uptime means you won’t miss out on any opportunity to land sales. Thus, you will drive more revenue to your business.
How to pick a hosting for your business?
That’s a very tricky question, we have to admit. Affiliate marketing is a very profitable industry. But as an affiliate business, you may need to focus on a different perspective than if you’re selling trucks, for instance. Let’s see what to look for when picking your next hosting provider.
1. Identify your needs
Identifying your needs is your first and foremost goal, otherwise, you might find get stuck in the mud. You need to know what your website will be all about. Affiliate marketing is an industry that allows freedom, but that freedom might cost your dearly.
If you’re promoting products that require a lot of videos or pictures, then you should look for web hosting that offers a lot of storage space. And if possible, that space should be SSD over HDD. On the other hand, if you’re blogging most of the time, you may not need as much storage space, but you might benefit from more RAM - to get your content loaded faster.
2. Think about your target audience’s location
Targeting the right customers is crucial. However, apart from many demographics, location plays a huge role. As you may know, the closer you are to your customers, the better. Why? Because your web content will load faster. That is thanks to CDNs (or Content Delivery Networks).
For example, if your affiliate website’s content is in German, you would like to use a host that offers servers in Switzerland, Germany, and Austria, as these are countries where German is the official (or co-official) language. Hoststar is the best hosting provider in Switzerland and has servers in these three countries.
Being located in the heart of Europe means Hoststar is great for European-based affiliate marketers and audiences from the region.
3. Ensure there are backup options
It’s absolutely crucial that your web hosting does a regular backup of your data, since anything can happen. Whether or not you believe that, many hosting providers are not paying much attention to backups and you realize that when things go bad. It’s needless to say how much your results will be impacted.
As an affiliate marketer, you should have your content available 24/7, as you don’t want to miss out on any opportunity to make some more money. This is your business, after all.
4. Look for providers with high uptime
Reliability is key when choosing a web hosting provider for your affiliate business. You should aim for a provider with an uptime of at least 99.9%. This will ensure that your website is always up and running, so you can focus on making money.
Without such a guarantee, you might fail miserably to attract new customers since Google punishes heavily inactive websites.
5. Make sure your monthly traffic allowance covers your number of visitors
As you become more experienced in affiliate marketing, you will find that monthly traffic becomes more important. With a larger volume of traffic, you have the potential to earn more income. As such, it is important to focus on ways to increase your traffic as you grow your affiliate marketing business.
A good web hosting provider can make all the difference when it comes to your website's traffic. They can help ensure that your site can handle the influx of visitors and keep things running smoothly. Having a reliable host is essential to keeping your site up and running, so be sure to find one that can offer you the support you need.
6. Do not sacrifice loading speed
SEO is one of the most important factors when creating your affiliate business. However, you do know that page load speed is what Google looks most of the time, right? Yes, if you’re not aware, the search engine pays attention to speed, and even if you have the proper keywords, great images, etc., if you don’t have fast speeds, you’ll suffer from poor results.
We have already mentioned the CDN. This is one way to do optimize your speed. However, many things will rely on your web hosting partner. For example, dedicated servers can provide individual resources that shared ones cannot match.
7. Pay the right price
We’ve never been fans of those “fancy pricing plans” when you can use a lot of resources but pay $250 per month. While you will get some benefits, like higher speeds, and a bit better loading time (that could result in ranking improvements), you should consider your budget first.
If you’re running a big website, you can’t make any compromises with your web hosting, that’s for sure. However, if you have 10K visitors per month and you generate less than $500, why spend half of the amount on hosting?
8. Have an opportunity to make money
That’s something that you might forget about, but as an affiliate marketer, you should always look for way to turn a digital service that you use into a profitable opportunity. Who would say “No” to marketing, especially in such a competitive niche?
We’ve already provided you an example with Hoststar: they allow you to make money as an affiliate which gives you a good chance to write content about the web hosting and make money as an affiliate marketer.
Final words
When it comes to web hosting, it is always good to know what you need from your website and how much of an investment you want to make for the sake of your business. You might want to consider the purpose of the website, number of visitors you need a day, or how much content you will release at once.
Miss Affiliate - a fantastic opportunity to make money
Miss Affiliate is a subsidiary company of Miss Group. With its help, you can make money by promoting different types of products like web hosting and other virtual services (like VPS). From high-performance web hosting packages to storage services, you’re given the opportunity to promote multiple products through Miss Affiliate’s affiliate program.
Are you looking for a way to expand the range of your offerings? Contact us now!
