Have you already started your affiliate initiative in any interesting niche, such as software products, betting, finance, travel, or another profitable marketing field? Have you already filled your affiliate site with candid reviews and catchy, curious, and useful content about products, services, and niche-related topics? This is great! And we bet you have already chosen your list of decent affiliate marketing programs for your affiliate business. But you probably still have not achieved the conversion abundance which you are aiming for.
In this useful blog article, we have gathered 7 essential tips that could help you increase your website’s performance and traffic, the satisfaction of your customers, and eventually your profit. Here they are!
Tip #1: Apply call-to-action (CTA) buttons
The buttons leading to the offer page from your affiliate site should not be a lot. A much better approach is to make them stand out from the rest of the content. To achieve this, affiliate marketers almost always colorize these buttons in a distinctive color, most often red, blue, orange, or green. They must also present very short call-to-action sentences that could provoke the visitor to proceed to the offer page.
Try to put yourself in your customers' shoes to determine where exactly to put a button leading to the offer page. Think about how they scroll your website and how they navigate it. For this purpose, you could even use any tool, such as Hotjar, that helps you better observe the behavior of the users on your site.
Here are some pieces of advice about inserting decent CTA buttons:
- It is considered a good practice to put a CTA button that could be seen right after the page loads, without the visitor having to scroll down the page to find it.
- Avoid putting the buttons near other texts that stand out, such as headlines, especially when they contain CTA texts.
- Insert only short texts on the buttons. Longer texts could literally breach the call-to-action sense.
- As the visitors have emotions that you could positively affect, you better use messages such as “Check the prices” instead of “Buy the product”. The first example lets the visitor decide whether to conduct a purchase on their own, and the second one may make them feel like a money box, which is a feeling that could predispose them to leave the page soon.
Tip #2: Insert a cool logo image
Whatever other marketing methods you apply, they would be completely meaningless if you do not have a beautiful and memorable logo at the top left corner of your site. The brand logo is the face of your affiliate site, and it instills a sense of credibility and trust.
In the marketing sphere, images are quite more impressive than textual content. As the logo creates the first impression for your business initiative, it is essential for your success as an affiliate marketer to use a memorable, refined, and stylish logo that predisposes visitors to stay longer on your website. We would suggest you ask a professional in Photoshop for a piece of advice and help, though many website owners even succeed to create wonderful logos on their own by using some basic design-related programs, such as Paint.
your success as an affiliate marketer
- Check the logos of other similar websites: By exploring the logos of several other auspicious affiliate websites from your niche, you could get an idea of what a successful logo is.
- Check the dimensions of the free space in the upper left corner you can use to insert the logo: To determine what the size and shape of your website logo should be, first look at the empty space you have available for it.
- Consider an appropriate font: Some fonts might be quite appropriate for travel websites, for example, while others might be more prone to be related to sports or entertainment. Consider if a font is suitable for your website before applying it to its logo.
- Make it easy to read: A catchy logo must always be an easy-to-read one. Those with unclear texts can make it difficult for the visitor to read them. And this could negatively affect their trust and motivation to continue scrolling your content.
- Use both capital and small letters: Playing with capital and small letters is considered to be a good practice by the designers. Another useful tip is that it is always better when the logo text starts with a capital letter.
- Ensure sufficient space between the logo and other elements: The logo should have enough empty space around it to stand out. If there is not enough blank distance around it, it will just look like part of a huge mess.
- Play with the imagination of the visitors: Let the imagination of your visitors work for your affiliate website. For example, if your site is about pet products and services, then you can gently implement an element in the logo that resembles a silhouette of a cat. Thus, you could make your logo even more memorable.
- Do not pile the logo up with unnecessary elements: Fussy logos are usually not easy to remember and often leave the impression of kitsch.
- Match color: For your logo, we strongly suggest you use colors that are in good sync with the hues of all the other elements on the site.
Tip #3: Make your website mobile-friendly
According to the latest statistics from 2022, more than 1 in every 10 of all users on the internet is using a mobile phone or another mobile device to access the internet. Recently, laptops seem to be used mainly for work, and mobile devices are preferred for personal needs. This is the reason why the index of Google has already been switched to show the mobile pages first. Considering that fact, you should check the mobile friendliness of your website. And in case your website is still not very mobile-friendly, you should definitely optimize it.
Instead of taking care of the desktop vision of your site, you better focus your creativity on its mobile performance. Compared to the desktop version, the mobile one will be much more visited. Any potential drawback on your mobile website could lead to a decreased possibility for it to rank well on Google searches.
Here are some things you could do to improve your guests’ experience with your mobile website:
- As the loading speed of a website matters for the ranking on Google, you better use only images with excellent quality but with low data size (There is more detailed information about it in the next tip).
- Make the site easy to navigate.
- Use fonts that are easy to read.
- Avoid implementing pop-ups on the mobile version as they might make your website seem unreliable. This could lead to associating it with some bad commercial practices on the internet. Also, pop-ups can make your site seem overcrowded and less attractive.
Tip #4: Optimize the loading speed
Most surfers on the internet easily lose their patience and quickly leave any website that needs more than a few seconds to load. We bet that you are also one of them, so you could understand well your visitors if they exit your website for being slow. Moreover, the fast-loading speed is an instrument for better Google ranking as search engines classify faster websites higher. These above are the reasons why the loading speed of your page is crucial for your success as an affiliate marketer.
By removing all the elements that could potentially slow down your speed, you will be confident that they will not negatively affect your website’s performance and user experience. If the site is still loading slowly after your speed optimization has been done, you should think about upgrading your server hosting plan or changing your hosting provider. Sometimes server-related issues are the main reasons for the slow loading speed of a website.
Tip #5: Showcase the products or services you advertise in a gallery
If you succeed to present the products or services you offer in a decent way, this could be among the most beneficial optimizations you could apply. It would be best to do it by inserting a product gallery. Try not to overwhelm the look of these galleries with content, but we would suggest you include some of the following items:
- An image of the product or an image related to the service.
- Mark the 3 or 4 most significant advantages of the product.
- A button that leads to the offer page.
- A link that leads to a video or a puzzle of images that show how the product is being used and the results of its application.
- A link to a 360-degree visual presentation of the products, so that potential customers could view it from all sides.
Tip #6: Present products offered by various affiliate partners
In the field of affiliate marketing, it is always better when you help in reselling products from various brands though they are offering similar products or services. Thus, your website will seem more trustworthy to the customers, and you will benefit from the higher chances of making a sale.
We would suggest you avoid letting any affiliate partner make more than ⅔ of your overall profit. Thus, you will benefit from a higher number of sales and always having what to promote in case your relationship with any of the affiliate partners deteriorates.
By presenting similar products offered by various brands, you could create ranking pages or comparative reviews where to evaluate their pros and cons. Thus, your clients will have more options to choose from and will be able to make a more confident purchase. If you go to some of the most successful affiliate sites, you could easily notice that they all have posts comparing the quality of certain products they resell.
Tip #7: Improve your search engine optimization (SEO)
Optimizing your website’s existing content by applying well-working SEO practices is among the most important actions you should undertake to improve your website. Thus, you could gain the best possible affiliate marketing results.
We recommend you review the content of all your older publications and apply the necessary top keywords at appropriate places in the text. To find the best keywords, you could use any SEO tool you prefer. You could count on SemRush, for example. Make sure that the new additional sentences make sense and they do not seem odd. It is a must for them to be well-related to the rest of the content of the website.
Final Words
We do believe that by implementing the tips suggested above you will enjoy an affiliate website that is fully optimized for reaching the best affiliate marketing results you deserve. If your affiliate business is related to hosting services or hosting-related products, why don’t you take a look at the really very generous affiliate marketing programs offered by MissAffiliate.com? Their products and services are marketed over various regions around the world. Moreover, they highly value all the affiliate marketers they work with. No wonder they were rated 4.9 out of 5 stars on the Trustpilot platform, which is popular all around the globe for its reviews by genuine customers. We do ensure you that MissAffiliate.com is among the affiliate marketing programs that will really appreciate helping you monetize your hard work as an affiliate marketer.
